What Is Collarity?

Collarity is a platform that allows users to use a variety of applications within a Web site. Applications, including search, recommendations, syndication and analytics, are combined with ad targeting for the most comprehensive content monetization platform available to Web publishers. All these features are delivered in a single, easy-to-integrate Web services suite.

Why Would I Use Collarity?

For publishers, managing content and ads is critical. A publisher's main goal is to make sure the right content in the right ad is shown to the right person at the right time. However, a problem occurs when content targeting is handled by one system and ad placement is handled by another system. In these cases, the content and ads that show up together have nothing to do with one another. Collarity controls both content targeting and ad targeting using a single platform that analyzes behavioral relevance. Getting your content and ads to complement each other means better relevance and possibly higher conversion.

How Can Collarity Improve Content Monetization?

By collecting data from your Web audience, Collarity learns all about your users. Through a closed feedback loop between your visitors, your content, and the ads on your pages, anonymous browsing, searching, and ad-click behavior is collected. This is accomplished via a small script placed on every Web page. The collected data is used to define "attention communities", or clustered groups of visitors with similar interests, as well as the content they value most on your site.

After recognizing your various attention communities, we can create a model that defines relationships between your users, your content, and your site's ads. By collecting the browsing and searching activity of your attention communities, we distill each community's "behavioral relevance". Behavioral relevance is the foundation of all our application services and ad targeting programs.

What Are The Major Benefits Of Collarity?

By adding Collarity Compass Services to your Web site, you will:

• Get more page views
• See higher ad click-thru rates
• Get more visitors
• Make better content development decisions

All these outcomes result in higher advertising revenue from your site content.

Why Has Bruce Clay Partnered With Collarity?

Bruce Clay, Inc. leads the search engine optimization and marketing industries with innovative technologies. The Collarity relevance engine provides dramatically improved search and content-targeting results. Together they are developing new tools and services that will satisfy your users and help you discover the most useful content and ads for them. Bruce Clay, Inc. is also integrating Collarity technology into the SEOToolBar of the SEOToolSet™.

Where Can I Find Out More About Collarity?

For more information about enabling your site with Collarity Search and Discovery Services, please contact Bruce Clay, Inc. or visit the Collarity, Inc. Web site.